Technical Marketing Skills

Modern marketing takes more than good ideas. It takes the right mix of strategy, people, process, technology, data and execution.

That’s where I am strongest.

I understand the systems behind marketing well enough to build campaigns, troubleshoot problems, improve workflows and lead the people doing the work. I have worked across demand generation, marketing operations, digital advertising, executive communities, events, webinars, research campaigns, email marketing, websites, automation, reporting and AI-assisted marketing workflows.

Marketing Ops & Project Management

Strong marketing does not happen just because the idea is good. Someone has to turn the idea into a plan, assign the work, manage the timeline, keep stakeholders aligned, protect quality and make sure the campaign actually gets out the door.

I have managed campaigns across events, webinars, research reports, executive communities, ABM, paid media, email, landing pages, content and social promotion. I am comfortable working across leadership, sales, content, design, operations, contractors, partners and client stakeholders.

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Technology Page Project Management Image

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Automation & Funnel Management

A good funnel should make the next step easier for both the audience and the team. Automation helps reduce repetitive work, improve follow-up, personalize communication and keep campaigns moving without requiring someone to manually touch every step.

I have built and improved workflows for lead generation, event registration, email nurture, executive outreach, campaign follow-up and internal handoffs. I have also used AI tools to speed up research, structure complex projects, draft and refine campaign assets, document processes and improve the quality of repetitive work without removing human judgment.

Data Analysis & Reporting

Data is only useful if it helps people make better decisions. I use analytics to understand what is working, what is not and where campaigns, websites and audiences can improve.

My work has included campaign reporting, audience analysis, funnel tracking, event performance, paid media analysis, email performance, website analytics and cross-channel reach estimates. I am comfortable working with imperfect data and turning it into practical recommendations.

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Digital Advertising, ABM & Audience Growth

Digital advertising is not just about getting attention. It is about reaching the right audience, giving them a reason to care and guiding them toward the next step.

I have worked across paid search, paid social, retargeting, executive outreach, ABM campaigns, organic social strategy and audience development. My experience includes both hands-on execution and leadership of broader campaign systems across multiple channels.

Websites & Landing Pages

Your website is still the center of your digital presence, but it has to do more than look good. It needs to communicate clearly, load properly, guide people to the right action and connect with the systems behind your marketing.

When I work on a site, I think about the audience, the message, the user journey and what needs to happen after someone clicks. I have built and managed websites, landing pages, event pages, registration flows and campaign pages across multiple brands and business models.

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Content Creation & Campaign Messaging

Good content makes people stop, understand and care. That can mean a landing page, email, social post, video, webinar script, report campaign, event promotion, ad, sales asset or executive message.

I have created and directed content across many formats, from hands-on copywriting and page builds to campaign messaging, video editing, email design and AI-assisted workflows. I use creative tools to improve both quality and speed, not to replace judgment.

Other Skills

Some of the skills that matter most do not fit neatly into one category. They show up in how a campaign is planned, how a team communicates, how a problem gets solved and how the work improves over time.

“Also, you were a great problem solver…you may be well served to talk about that.”
– Darren Pace, my former director at International Training.

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