Technical Marketing Skills

The world of marketing is evolving at in incredible rate and it can be a struggle to keep up. But, by investing in someone with the right skills, you will have the competitive edge you need to succeed. With a deep understanding of the technical aspects of marketing, I’m able to create and implement data-driven campaigns that drive real results. I will effectively target and reach your audience, resulting in increased web traffic, higher conversion rates, and ultimately, more revenue for your business.

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Website Creation and Design

Your website is the centerpiece of your online presence. Visually stunning and highly functional websites drive engagement and leave a lasting impression on visitors. When I design a site, I always keep in mind who it is for, the message it’s trying to convey, and what I want the people who visit the site to do. I’m detail-oriented and make sure the code behind the site is solid, so it works smoothly on all kinds of devices. Like what you see? A website like this can be yours.

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Data Analysis

Data is a powerful tool for any business, but it’s only as valuable as the insights it can provide. That’s where my skills in data analysis come in. I have the ability to take large and complex datasets and turn them into actionable insights that can inform and improve decision making. By leveraging these skills, I can help your business better understand its customers, optimize marketing campaigns, and identify areas for growth.

Experienced in:
Google Analytics | Microsoft Excel | Market Research | Meta (Facebook/Instagram) Business Tools | & More…

Automation & Funnel Management

A well designed and automated funnel can take your marketing efforts to the next level by streamlining repetitive tasks, personalizing customer interactions, and providing valuable insights through data tracking. As an expert in funnel creation, management, and automation, I can help your business identify areas to implement and manage these solutions, using the data they gather to improve efficiency and guide customers from brand awareness to brand endorsement.

Experienced in:
Marketing and sales CRM software including ActiveCampaign, Constant Contact, MailChimp, Hubspot, and Salesforce.
WordPress Integrations | WPForms | Contact Form 7

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Project Management

The success of a marketing campaign begins with the project manager. One who effectively plans and oversees the campaign will ensure it comes in on time, within budget, and to the desired level of quality. The key traits of a successful project manager are leadership, communication, adaptability, creativity, and organization. I use these skills to create marketing campaigns which raise not just revenue, but a business’s reputation as well.

Experienced in:
Managing marketing campaigns from start to finish, including setting timelines, establishing budgets, coordinating with company executives and fellow team members, creating captivating content, tracking progress, adapting the campaign as needed, and reporting results.
Trello | Slack | Hubspot | & More…

Digital Advertising & Social Media

On average, people spend over 6 hours per day online, and when it comes to advertising, you have to go where the customers are. But once you’re there, what comes next? Digital advertising isn’t just about telling the world about your product or solution, but finding your future customers and driving them forward. It’s about letting the right people know you exist, showing them how you will improve their lives, then fostering the connection using remarketing to take them from an interested party to a passionate brand advocate. Whether they find you on social media, Google, or somewhere else, once they find you, you stay with them, guiding them on their journey.

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Content Creation

Content is king. Visually stunning designs draw the eye. Compelling copy captivates an audience. Sensational videos intoxicate viewers. If you truly want to pull someone in, your content needs to be interesting. It needs to be unique. It needs to be informational. And, most importantly, it needs to be relevant. My creative process involves understanding the target audience, the brand’s values and goals, and current design trends to create memorable, impactful content. I use cutting edge tools such as AI to stay one step ahead of the curve, greatly increasing my capabilities and output efficiency.

Other Skills

Plenty of my skills don’t fit snugly into the above categories, or in some cases, would simply be included in too many of the categories to possibly choose. So here is a list of some of my other skills.

“Also, you were a great problem solver…you may be well served to talk about that.”
– Darren Pace, my former Director of Marketing.

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Technical Marketing Skills

The world of marketing is evolving at in incredible rate and it can be a struggle to keep up. But, by investing in someone with the right skills, you will have the competitive edge you need to succeed. With a deep understanding of the technical aspects of marketing, I am able to create and implement data-driven campaigns that drive real results. I will effectively target and reach your audience, resulting in increased web traffic, higher conversion rates, and ultimately, more revenue for your business.

Website Creation and Design

Data Analysis

Experienced in:
Google Analytics | Microsoft Excel | Market Research | Meta (Facebook/Instagram) Business Tools | & More…

Automation & Funnel Management

Experienced in:
Marketing and sales CRM software including ActiveCampaign, Constant Contact, MailChimp, Hubspot, and Salesforce.
WP Integrations | WPForms | Contact Form 7

Project Management

Digital Advertising & Social Media

Content Creation

Other Skills

“Also, you were a great problem solver…you may be well served to talk about that.”
– Darren Pace, my former Director of Marketing.

Michael A. Villafranco

Thanks for checking out the site! If you have any questions or would like to reach out to me, please use the contact form.

Have a nice day!