About Me

7

Get to Know Me

I’m a marketer, photographer, husband, father, problem-solver and lifelong learner. I care about doing good work, being useful to the people around me and staying curious enough to keep getting better.

A lot of my professional life has been shaped by the same things that matter to me personally: clear communication, creativity, honesty, follow-through and the ability to see a problem from more than one angle.

Click the arrows or swipe to learn more.

A Family Man

Family is the center of my life.

My wife, my kids and the people closest to me are the reason I work as hard as I do. They keep me grounded, motivated and focused on building a life that feels meaningful, not just successful.

Being a parent has also made me a better professional. It has taught me patience, perspective, adaptability and the importance of explaining things clearly.

“A man who doesn’t spend time with his family can never be a real man.”

– Don Corleone, The Godfather

Athena

Meet Athena. We adopted this small, adorable mutt from Furry Friends in Jupiter, Florida (donate to them!). She has been part sweetheart, part chaos machine ever since. She howls, talks like a husky and hops around the yard like a fox when she is chasing lizards.

She is a daily reminder that personality matters.

My Passions

Outside of marketing, I am drawn to anything that combines creativity, learning and expression.

Photography is the big one. It has taught me how to notice details, frame a story and pay attention to what people might otherwise miss.

I also love music, film, games, books and science, especially physics and astronomy. I like understanding how things work, whether that is a camera, a campaign, a song, a website, a team or the universe itself.

I enjoy teaching and sharing what I know, which has shown up throughout my career in training guides, playbooks, onboarding, campaign systems and helping teammates grow into new responsibilities.

At the end of the day, I am happiest when I am making something, learning something or helping someone else figure something out.

Michael A. Villafranco

Thanks for checking out the site! If you have any questions or would like to reach out to me, please use the contact form.

Have a nice day!