Hi, I’m Mike

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Marketing Consultant @ Mike the Marketer  /  2018 to Current

Developed marketing plans and collateral for various SMEs.

Key Accomplishments:

• Successfully led digital marketing campaign resulting in six new clients for an attorney’s office.
• Built and launched an exterior cleaning business’s website and advertising strategy, establishing a steady client base.
• Grew a client’s part-time performance arts hobby into a full-time business.

Digital Marketing Manager  @  International Training  /  2019 to 2022

Served as project manager for digital marketing campaigns, leveraging meetings, Trello, Slack, and Microsoft Office 365 to optimize communication between company executives, department leaders, marketing staff, and international offices.

Key Accomplishments:

1. 30% increase in total instructors and 33% increase in total students in two years.
2. Consistent company growth during the pandemic using “blitz” strategy, rapidly releasing marketing resources and support for instructors and training centers.
3. Developed sales tools which helped exceed goal of 14% growth in total dive centers in 2021.

Key Campaigns:

Learn to Dive Campaign

1. Oversaw production and promotion of landing page, videos, banners, social ads, email funnel, search ads, and more.
2. Trained sales leads and regional offices on promoting the campaign to training centers.
3. Campaign adopted by 1071 businesses resulting in 16% increase in diver acquisition via digital channels.

Adventure Diver Campaign

1. Led the development of a PPC campaign targeting the ideal candidate for entry-level course.
2. Created campaign playbook, facilitated cross-functional collaboration, set timelines and KPIs.
3. Used CRM, surveys, and Meta / Google analytics to identify ideal prospect.
4. Set up sales funnel including Facebook/Instagram Ads and Google Search remarketing, A/B testing at every stage.
5. Generated $51,760 in revenue with an ROI of 324%.

Marketing Manager  @  Emergency Medical Consultants, Inc.  /  2015 to 2019

Transformed marketing administrator role into a marketing department.

Key Accomplishments:

1. Increased online course registrations by 351%.
2. Tripled social media reach and achieved a tenfold increase in engagement.
3. Recruited and onboarded nine new employees.

Key Campaigns:

Website Overhaul

1. Built new website on WordPress, integrating our CRM, Google Ads/Analytics, Yoast SEO, and Facebook Pixel.
2. Created engaging, intuitive pages with strong CTAs using HTML, CSS, JavaScript, and Visual Builder.
3. Optimized customer journey for course registrations.
4. Average daily website visitors increased by 302%. Bounce rate lowered by 22%. Average time spent on site increased from two to five minutes.

Office Efficiency Campaign

1. Leveraged VOIP data, CRM, Facebook Insights, and Google Analytics to determine areas of inefficiency.
2. Crafted training guides and operating procedures to accelerate onboarding and boost productivity.
3. Hired and trained team members to create content and drive successful day-to-day operations.
4. Implemented automations to streamline communication and increase course awareness.
5. Identified shortcomings of customers’ digital journey, modifying to reduce incoming calls by 14%.

Realtor  @  Keller Williams  /  2015

Fostered client relationships and utilized effective marketing strategies to close home sales through negotiation.

Key Accomplishments:

1. Hosted multiple open houses with an attendance of over 100 prospective buyers.
2. Successfully completed the sale of two homes.

Microsoft Consultant  @  Best Buy  /  2013 to 2014

Asked open-ended questions to identify customer needs. Presented solutions using analogies to simplify technical features and inspire confidence in purchasing decision. Taught new employees sales, product knowledge, and company culture.

Key Accomplishments:

1. Achieved average attach rate of 87% (dept. average: 32%) and average return rate of 11% (dept. average: 15%).
2. Generated $1349/hour revenue while maintaining 100% positive customer satisfaction scores.

Presidential Club @ Best Buy  /  2014

Rated amongst the top 100 sales employees in the entire Best Buy company for outstanding customer satisfaction scores and revenue generated per hour.

Outstanding Business Group Performance  @  Best Buy  /  2013

Recognized for the ability to serve customers adeptly and with a sense of urgency, providing an exceptional customer service experience while exceeding sales goals.

Bachelor of Arts – Political Science, University of Florida, 2012.